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Exam 12: Sampling Designs and Sampling Procedures

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Question 1

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A canvas is an investigation of all the individual elements that make up the population.

A) True
B) False

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Question 2

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A researcher wants to study the members of the American Marketing Association and selects a sample from its membership list.The membership list is an example of a ____.

A) reverse directory
B) sampling frame
C) systematic sampling list
D) census

E) None of the above
F) A) and C)

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Question 3

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When a researcher uses students to participate in a study because he has easy access to them,what type of sampling procedure is being used?

A sampling frame is also called a "working population."

The individual element in a final cluster sample is called the primary sampling unit (PSU).

Which probability sampling technique is economically efficient and uses a group of elements as the primary sampling unit?

When a telephone book database is re-arranged so that it is organized by phone number instead of by last name,a ____________________ directory has been created.

A researcher wants to select 50 customers from a sampling frame of 250 customers who have purchased at least $10,000 worth of products from his company within the past six months.The researcher wants to use a systematic sampling technique.After randomly selecting a starting point,the researcher should select every ____ name on the list.

In stratified sampling,a subsample is drawn using judgment sampling within each stratum.

Which type of nonprobability sampling technique is used in the Consumer Price Index?

Multistage area sampling uses cluster sampling in combination with other random sampling procedures.

When some elements of the target population are omitted from the list of elements,____________________ error may occur.

List brokers rent lists of names,addresses,phone numbers,and e-mail addresses of specific populations.

Name and describe the types of nonprobability sampling.

A national political pollster randomly selects ten states,then randomly selects five counties within each state,then randomly selects five voting precincts within these counties,then randomly selects five blocks within these precincts,and finally,randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election.This is best called a(n) ____.

In which type of sampling does every element in the population have a known,nonzero probability of selection?

Simple random sampling ensures that each element in the population will have an equal chance of being included in the sample.

A(n)____________________ is a subset of some larger population that is measured or observed in some way to infer what the entire population is like.

When a sample is drawn using combination of two or more probability sampling techniques,a(n)____________________ sample is being drawn.

List the stages in the selection of a sample.